12 reasons your shops should carry AMSOIL
1. Higher Profit Potential
AMSOIL synthetic motor oil product that commands a premium Consumers expect to pay more for higher quality product, and the margins allow oil change specialists charge more.
Busy quick lubes that are already operating at capacity can potentially see twice as many customers since they only see them half as often to make greater profit.
2. Satisfies Customer Wants
General Motors' consumer interest surveys indicate that motorists desire the convenience of extended oil drain intervals. Now you can offer with confidence the convenience of 7500-mile/six-intervals, or longer where stated manufacturers or indicated by monitoring systems.
With regard to wear protection, economy, and high and low temperature performance, there is no better motor oil on the market than AMSOIL.
3. Leadership Products
In 1972, AMSOIL became the fully API sequence tested synthetic oil for automotive applications. To this day, AMSOIL product performance is second to none.
4. Technical Service & Support
AMSOIL has a wide array of technical literature and sales tools to assist quick lube owners/operators to educate employees and customers about the benefits of synthetic lubrication. Every account also has a personal servicing Dealer who is able to provide assistance and insight when needed, as well as send customers your way.
5. Increased Business
Many lube shops are seeking ways to gain a competitive advantage. AMSOIL products
give lube shops an edge in the market. AMSOIL also carries dozens of additional
performance and car care products that can increase the bottom line.
6. Provides Security
Even though lube shop specialists recommend 3,000-mile oil change intervals, the truth is people do not change their oil as frequently as they should. Harsh engine conditions cause petroleum oils to degrade far more quickly than synthetics.You will not need to worry about customers'vehicles if they stretch their intervals beyond what is recommended and neither will they. AMSOIL synthetic motor oil provides longterm protection.
AMSOIL offers warranty coverage for its products when used as recommended in mechanically sound engines.
7. Broad Product Line
AMSOIL specializes in manufacturing a wide range of fuel efficient, long life lubricants for all manner of applications. In addition to motor oils, AMSOIL markets synthetic automatic transmission fluid, gear lubes,hydraulic and compressor oils, greases, as well as a family of filtration products for every kind of application.
The AMSOIL product line includes excellent fuel additives,biodegradable antifreeze and a family of automotive car care products.
Ask to see our G-290 product catalog. ken@modernoils.com
8. Less Waste Oil
Our program not only reduces disposal costs, it cuts down the amount of time devoted to managing oil and filter disposal processes. These benefits flow directly to your bottom line.
Extending oil drain intervals has significant environmental benefits, the most obvious being less waste oil and fewer oil filters in the disposal system.
9. Low Cost Start-Up
AMSOIL products are an add-on product line that opens up increased profits without
significant risk. Profit-minded operators soon recognize their earnings potential with AMSOIL synthetic motor oils.
10. An Ideal Match
AMSOIL products are an ideal match for any lube business. By offering both already-stocked products and AMSOIL products, lube shop operators can satisfy the full range of customer lubricant needs. Some customers and their vehicles are not candidates for premium synthetic motor oils, and some passenger car owners are concerned only with initial price rather than long term value. For these customers, you'll still want to be sure to have standard motor oil on hand.With AMSOIL products, however, you can now offer quality-conscious customers a high quality alternative to their traditional lube service.
11. Advertising and promotional support
AMSOIL provides a wide range of supporting promotional activities.
• Sponsors national and grassroots racing teams to reinforce the AMSOIL message regarding the superior performance of synthetics
• National magazine advertising campaigns
• Targeted PR designed to increase AMSOIL name brand awareness
• Point-of-purchase materials to increase interest in AMSOIL
• Sales literature
• Access to complete AMSOIL product line
• Opportunity to participate in future money-making opportunities
• Co-op programs through servicing Dealers
I can, as your servicing AMSOIL Dealer, work for you in the community, recommending your lube shop as the place to go for AMSOIL synthetic motor oils.
12. The Experience of Others
"I have customers who come thirty miles to have my shop put AMSOIL in their cars. It's a great indication of people's increased appreciation of synthetics and high quality products."
-Wayne Folske, One Stop Lube Shop, Oshkosh, WI
Estimated Profit to Quick Lube Account
Profits per customer will vary based on prices and overhead calculations. AMSOIL recommends a markup of 2 to 21⁄2 times the normal petroleum-based oil change pricing.
For example:
CURRENT 3000-MILE OIL CHANGE AMSOIL 7500-MILE OIL CHANGE
Oil Change Price: $28.16 $53.98
Less Oil Cost $ 6.85 $20.50
Less Filter Cost $ 4.88 $ 4.88
Less Labor Cost $ 8.32 $ 8.32
Gross Profit $8.11 $20.28
YOUR ANNUAL PROFIT PER CUSTOMER
Typical Recommended Oil Change: $8.11 x 5 oil changes = $40.55
What your customers actually do = $16.22*
AMSOIL XL $20.28 x 2 = $40.56
* According to major oil company data, the average consumer changes their oil 2.7 times per year. With AMSOIL, two oil changes per year enables you to earn more money than five oil changes, and nearly twice as much as the typical 2.7. As an added benefit, customers' cars have better protection with AMSOIL XL. Note: The filters you currently use are sufficient for the duration of the complete service interval recommended by the automobile manufacturer. Premium filters are available from AMSOIL if you want to offer them to your customers for an additional charge.
Customers Save, Too
Not only do lube shops make more money with the AMSOIL XL-7500 Program,customers save money and experience more convenience with the same program.
CURRENT 3000-MILE OIL CHANGE AMSOIL 7500-MILE OIL CHANGE
Oil Change Price: $28.16 x 5 $53.98 x 2
Annual cost @15,000 miles $140.80 $107.96
We encourage you to display this kind of comparison for your customers when asking them if they would prefer coming in 5 times a year for a 3000-mile/3-month oil change or twice a year for a 7500-mile/6-month Premium Oil Change. The answer should be obvious.
All numbers based on 15,000 miles per year utilizing typical values extracted fromcurrent research.
The AMSOIL 7500-Mile/Six-Month Oil Change Program brings value to your customers ...and profits to your bottom line.
The introduction of AMSOIL Synthetic Motor Oils in 1972 started a new understanding of the performance possibilities of lubrication technology. Since that time AMSOIL Synthetic Motor Oil has been the best quality motor oil in the world. AMSOIL Synthetic Motor Oils improve fuel economy and engine efficiency. No motor oil on the market provides better high and low temperature protection against wear.
"How can I make money if customers extend their oil drain intervals?"
The 7500-Mile/Six-Month Oil Change Program has been developed specifically for your profitability while providing passenger car owners with superior engine protection and performance.
Statistics have shown that many motorists will say yes when offered the choice."Would you like our $28.16 3000-mile/three-month oil change, or our $53.98 7500- miles/six-month oil change?"Consumers are willing to pay more for quality and convenience.*
The introduction in recent years of Engine Oil Life Systems in new vehicles has made extended drain intervals increasingly common. AMSOIL INC. has designed extended drain motor oils for more than 34 years.When you offer customers the AMSOIL 7500-Mile/Six-Month Oil Change Program, you are offering not only the convenience of fewer oil changes, but also the peace of mind that comes with unsurpassed time-tested technology.
Here are the facts:
1. AMSOIL synthetics have a much longer service life, hence they will protect engines for the
entire duration of the manufacturer's oil drain recommendations, both normal and severe service, and beyond.
2. If you provide a higher quality product and charge a premium price, you can make more money with less effort.
3. If you make more money in half the number of visits, that means you can see more customers and thereby increase your annual profits.
* A variety of price models can be used to ensure your profitability. AMSOIL recommends charging two to two and a half times your current service price.
Four important trends that will impact tomorrow's passenger car market
The Trend Toward Performance
Drastic changes in engine design, with their smaller, hotter engine compartments, tighter tolerances and emissions standards have placed higher demands on lubricants. At the same time, vehicle manufacturers seek extended drains,cleaner engines,improved fuel economy, reduced oil consumption and better wear protection. One industry analyst has speculated that as increasing numbers of baby boomers enter their peak earning years, 90 percent of all cars on the road will be high performance vehicles.
The Trend Toward Extended Drain Intervals
Europe currently maintains a minimum 9,000-mile drain interval and is preparing for longer drain intervals. Indeed,GM's patented Oil Life System (OLS) eschews the 3,000-mile standard altogether, telling motorists to instead rely on an oil monitor that assesses an oil's life.This monitor consistently recommends oil changes at more than twice the 3,000-mile standard (and this is in vehicles using conventional petroleum oil).AMSOIL XL synthetic motor oils have a service life of 7,500 miles or six months, which ever comes first (or longer when relying on factory-installed oil monitoring systems.)
The Trend Toward Synthetic Motor Oils
The quest for "more, better, faster" has made an impact on every industry. As a result, high technology synthetic motor oils like AMSOIL have found increasing acceptance in every facet of American industry. A major consciousness shift is occurring as Americans become more selective in their purchasing, focusing more on performance than price. The rapid growth in sales of synthetic lubricants is directly related to its superior performance
capabilities.
The Continuing Environmental Trend
Government regulations and rising consumer awareness will continue to drive the push for environmentally friendly improvements in the industry. Extended oil drain capabilities are already being aggressively pursued in Europe, placing greater demands on oil formulators to improve the quality of their products. AMSOIL offers a model program that lube center operators can embrace which is not only environmentally wise, but economically suited for profit-mindedness as well.
