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AMSOIL In the Oil Industry

AMSOIL has always formulated its products to be the absolute best, continually researching ways to make our already outstanding products even better. AMSOIL has 33 years of experience blending premium extended drain synthetic oils--that's 33 years worth of proven performance in the field! No one else even comes close to this amount of experience with synthetic lubricants. Other oil companies, however, are
beholden to shareholders, and one could speculate that their incentive is to maximize profit. These companies formulate oils down to a price, rather than formulating them to be the best product they can be. Then, they price their products to maximize profits. This is completly opposite from the approach AMSOIL has taken over the last 33 years and your customer will see the difference!

AMSOIL has recommended 25,000 mile/one year drain intervals since 1972 and delivers the highest quality lubricants on the market. It's the AMSOIL identity, and it's what customers have come to expect. Al Amatuzio coined the phrase "extended drain interval," and from the beginning, AMSOIL synthetic motor oils have been formulated for extended drain intervals.

Vehicle manufacturers are pushing for extended oil drain intervals. Vehicle manufacturers in Europe have been recommending extended oil drains for years. In fact, the average drain interval in Europe is 16,000 kilometers or about 10,000 miles. Vehicle manufacturers in the United States are definitely coming around to extended oil drains as well. Most owner's manuals from recent model vehicles recommend 5,000 to 7,500 mile oil drain intervals. In addition, oil life monitors have become increasingly common on today's vehicles, allowing and encouraging motorists to increase drain intervals up to 12,000 miles, even when
using conventional oil. Vehicles equipped with an oil life monitor no longer recommend oil changes based solely on mileage. The system measures engine operational data such as temperature, revolutions and speed to determine when the oil is nearing the end of its life.

The motor oil industry is squarely faced with the extended oil drain interval issue. The success of oil life monitors has posed a threat to motor oil companies who insist oil must be changed every 3,000 miles. It
becomes increasingly difficult to maintain this position when vehicle manufacturers are recommending
significantly longer intervals with the use of their oil monitoring systems. This is no doubt one of the reasons ExxonMobil recently introduced their own line of motor oils with suggested drain intervals longer than 3,000 miles.

Armed with these facts, AMSOIL Dealers are positioned to capture even more customers who are interested in extending the oil drain interval on their vehicles and other equipment. By offering customers AMSOIL synthetic motor oils, Dealers are offering a better oil, enhanced wear protection, longer engine life, a longer drain interval, lower overall cost, and proven reliability since 1972.