AMSOIL HISTORY
Though AMSOIL Inc. was founded in 1972, its story begins in the mid 1960s, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (in fact, only synthetics stand up to the performance demands of jet engines) and began studying their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.
The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan enabled customers to have personal contact with a Dealer who could take the time to explain the product and answer questions. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and
established high professional and ethical standards for a unique business opportunity.
Since 1972, the company has seen rapid growth and constant change. One driving force behind the great success of AMSOIL is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment was developed, with each new product exceeding industry performance specifications by a wide margin. In addition, the ALTRUM division of personal care items and household products was created, and the AGGRAND line of natural, organic lawn and garden products followed. In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.
In October of 2005, the Independent Lubrication Manufactures Association (ILMA) honored Mr. Amatuzio for his significant accomplishments and contributions to the lubricant industry. He was one of only five recipients, to be presented with the association's highest level of recognition, the 2005 Nachman Award. AMSOIL and Mr. Amatuzio were also recognized and honored in an episode of the History Channels program, Modern Marvels, titled Lube Job. This program first aired in the fall of 2005 and is available for
purchase from the History Channel on their web site.In May of 2006 AMSOIL debuted a one-of-a-kind movie on the life of Mr. Amatuzio and the beginnings of AMSOIL. The title of this amazing and detailed documentary is "Albert J. Amatuzio, An American Success Story." It was unveiled at the Wednesday night Dealer event of AMSOIL University and was received with great cheers and applause. Dealers now have access to information that is key to understanding the trials and success Mr. Amatuzio and AMSOIL experienced in the months and years leading up to today's growing and extremely successful business.
If you are sincere about having a successful AMSOIL business, it would be wise to purchase a copy of this movie. This movie, along with this document, will help Dealers to see the same vision that Mr. Amatuzio had and still has today. It will also help motivate Dealers to achieve even higher levels of success. The movie can be ordered by asking for G-2218 DVD version, or G-2219 VHS version when placing product orders.
